Project Overview

The objective of this project is to design a user-friendly and visually appealing interface for brand. Kidzfond, an e-commerce platform specializing in children's clothing, accessories, and toys. The interface will cater to mothers shopping for their children aged 0-6 years old, providing a seamless and enjoyable shopping experience

Concept Note

The KidsFond logo embodies the essence of childhood joy and playfulness while maintaining a sense of reliability and trustworthiness. The interface design for KidsFond is inspired by the brand’s playful yet sophisticated identity. Throughout the interface, a harmonious blend of pink and blue colors creates a vibrant and inviting atmosphere, evoking feelings of joy and excitement. The typography used is simple yet modern, ensuring clear communication and easy readability for users of all ages

Research Findings

"Online shopping offers convenience, especially with young children at home."

Amina, HR - 27yrs

Based on the answers from the user interviews and survey, I quoted some of the important statements

Problems &
Challenges

After my observations I have noticed the following problems:

Sizing concerns
Limited selection
Quality and material concern
Seasonal availability
Visual representation
Time constraints

Possible
solutions

Possible solutions I have reached due to the recent problems & challenges:

Standardized sizing information
Curated collections and bundles
Transparent material information
Continuous availability of seasonal clothing
High-Quality visuals and detailed descriptions
Streamlined shopping experience

User insights

Based on the answers from user interviews and recent survey, I highlighted some key insights that paved the way to observe what potential users may want.

60%

60% of users experience difficulty in finding the appropriate size for their children's clothing when shopping online, leading to frustration and inconvenience. Additionally, some users also encounter challenges in locating seasonal collections.

40%

40% of users express a preference for online shopping due to its convenience, especially when managing young children. This highlights the appeal of the ease and accessibility that online shopping offers to parents with childcare responsibilities.

Competitor analysis

The competitor analysis helps me to identify the gaps in the market and enhance the product by providing better insight into the features, strengths, weaknesses of the other products.

Features