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Image by Herson Rodriguez
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WRAP WAGON | Logo 

Objective

The primary objective of the branding project for Wrap Wagon Food Truck is to craft a captivating and memorable brand identity that embodies the essence of culinary adventure and street food culture.

Brand Concept

Wrap Wagon is a vibrant and dynamic food truck concept aimed at bringing delicious and innovative wraps to the bustling streets of [Calicut]. With a focus on fresh, locally-sourced ingredients and bold flavors, Wrap Wagon seeks to redefine the traditional notion of street food.

Logo concept

Wrap Wagon embodies a playful and approachable brand identity that reflects the vibrancy of street culture and the joy of indulging in delicious food. Our logo features a stylized wagon wheel adorned with colorful ingredients, symbolizing the fusion of flavors and the journey of culinary exploration. The bold typography exudes confidence and energy, inviting customers to embark on a gastronomic adventure with Wrap Wagon.

Design Process

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Design - 1

Design - 2

Design - 3

Final Logo

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