WRAP WAGON | Logo
Objective
The primary objective of the branding project for Wrap Wagon Food Truck is to craft a captivating and memorable brand identity that embodies the essence of culinary adventure and street food culture.
Brand Concept
Wrap Wagon is a vibrant and dynamic food truck concept aimed at bringing delicious and innovative wraps to the bustling streets of [Calicut]. With a focus on fresh, locally-sourced ingredients and bold flavors, Wrap Wagon seeks to redefine the traditional notion of street food.
Logo concept
Wrap Wagon embodies a playful and approachable brand identity that reflects the vibrancy of street culture and the joy of indulging in delicious food. Our logo features a stylized wagon wheel adorned with colorful ingredients, symbolizing the fusion of flavors and the journey of culinary exploration. The bold typography exudes confidence and energy, inviting customers to embark on a gastronomic adventure with Wrap Wagon.
Design Process
Design - 1
Design - 2
Design - 3
Final Logo