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Image by Pawel Czerwinski

KERA FRESH | Logo 

Objective

The objective of this  design project is to create a visually appealing and conceptually coherent packaging solution for coconut-flavored jam. Through strategic design elements and messaging, the packaging aims to effectively communicate the unique qualities of the product, evoke a sense of indulgence and natural goodness associated with coconut, and ultimately enhance its market appeal.

Logo Concept

The KeraFresh logo featuring two tender coconut images embodies the brand's commitment to freshness and naturalness. The dual coconut imagery not only represents the brand's core offerings but also conveys a sense of abundance, freshness, and vitality, making it instantly recognizable and memorable to consumers.

Packaging concept

The packaging concept for KeraFresh Jam centers around invoking the tropical allure of coconut,  vibrant imagery of coconut groves with a minimalist, elegant design.

Design Process

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Lush Green - Mood

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Inspiration

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Design - 1

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Design - 2

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Design - 3

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Design - 4

Final Logo

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LOGO_edited.jpg
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